On the same day Cadbury Schweppes received EU approval for its E700m (US$633m) purchase of Pernod Ricard's Orangina-Pampryl drinks business, Coca-Cola announced its own purchase of Odwalla. Among the assets, both companies have acquired new fruit juice brands - Pampryl in the case of Cadbury Schweppes and Samantha in the case of Coca-Cola. While the fruit juice market in many countries is distinctly lackluster, US sales are growing well. By 2005, US consumption is expected to top 17.5bn litres.

Juice consumption (litres billion), by country, 2001-05

2001
2005
US
15.4
17.5
Germany
4.5
4.7
Italy
2.2
2.3
Source: Datamonitor, 2001: "Drinks On-the-Go 2001"

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