Cadbury Schweppes Americas Beverages has begun rolling out a third flavour extension to its Dr Pepper brand in the US.

The company said today (21 November) that the new flavour, Cherry Chocolate Diet Dr Pepper, will be available for a limited time and follows the success of two earlier limited extensions for the brand - Cherry Vanilla and Berries & Cream.

CSAB vice president of marketing Andrew Springate said: "Based on consumer response, we expect Cherry Chocolate Diet Dr Pepper will have a strong and devoted following."

Earlier this month, Cadbury Schweppes confirmed that it has decided to demerge its North American drinks unit from its confectionary operations. The announcement ended months of speculation as to whether Cadbury Schweppes would sell off the unit.