COMMENT: Cadbury Schweppes fortifying soda
By Datamonitor | 4 June 2004
The maker of 7-Up and Dr Pepper has revealed plans for the first ever fortified soda. While other beverage companies scramble to introduce low carb soft drinks, Cadbury Schweppes is trying to carve out a niche in the nutraceuticals marketplace. As US milk prices soar, calcium fortified sodas might just find a willing audience
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The maker of 7-Up and Dr Pepper has revealed plans for the first ever fortified soda. While other beverage companies scramble to introduce low carb soft drinks, Cadbury Schweppes is trying to carve out a niche in the nutraceuticals marketplace. As US milk prices soar, calcium fortified sodas might just find a willing audience
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Cadbury Schweppes to merge with Britvic?
Rumours are circling that Cadbury Schweppes' soft drinks business may be merged with Britvic.
SPAIN: Pepsi launches summer advertising blitz
Pepsi has launched a new 50cl silver-coloured bottle for its Pepsi light soft drink as part of a major advertising campaign to roll out this summer in Spain.
US: FTC raps Tropicana over Healthy Heart claims
Tropicana Products Inc. has reached an agreement with the Federal Trade Commission (FTC) over its 'Healthy Heart' orange juice claims.
