US: Cadbury may respond to mid-calorie rivals

By | 15 June 2004

The UK-based soft drinks and confectionary producer Cadbury Schweppes, which owns the Dr Pepper/Seven Up business, has said it is monitoring the success of the mid-calorie CSD launches from Coke and Pepsi as it decides on its own strategy in this new segment.

Speaking at the Beverage Digest conference in New York yesterday Mike McGrath, president of sales for Cadbury's Americas beverages unit said the company will "be prepared to move" if mid-carb sodas are a hit.

Coca-Cola is launching C2 - a mid calorie version of Coca-Cola - this month. PepsiCo, meanwhile will roll out at about the same time its mid calorie version of Pepsi Cola - PepsiEdge.

The drinks are a response to increasing concerns that carbonated soft drinks are a direct contributor to obesity.

Sectors: Soft drinks

Companies: Pepsi, Cadbury Schweppes, Dr Pepper/Seven Up

View next/previous articles

Currently reading -

US: Cadbury may respond to mid-calorie rivals

There are currently no comments on this article

Be the first to comment on this article

Related articles

US: Cadbury Schweppes to merge with Britvic?

Rumours are circling that Cadbury Schweppes' soft drinks business may be merged with Britvic.

SPAIN: Pepsi launches summer advertising blitz

Pepsi has launched a new 50cl silver-coloured bottle for its Pepsi light soft drink as part of a major advertising campaign to roll out this summer in Spain.

UK: New director appointed at Cadbury Schweppes

Cadbury Schweppes has appointed a new director to its board.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page