US: Cadbury extends Mott's range

By | 23 June 2006

Cadbury Schweppes Americas Beverages has expanded its range of Mott's apple juices in response to growing demand among women in the US for healthier drinks.

The company said yesterday (22 June) that it had launched two Mott's Plus Light juices in Apple Cranberry and Apple Blueberry flavours. CSAB hopes the products will help women meet their daily vitamin C requirements and regulate their calorie intake.

"Good nutrition can easily fit into a busy lifestyle," said Mott's nutrition consultant, Liz Weiss, MS, RD. "Mott's is now offering great choices for women looking for key nutrients while watching calories and sugar."

Mott's Plus Light has half the calories and sugar of regular 100% apple juice and is fortified with a full day's supply of Vitamin C to support a healthy immune system.

The brands also have 20% Vitamin D and 10% calcium to help maintain strong bones. Naturally fat free and cholesterol free, Mott's Plus Light contains 50% juice and is sweetened with Splenda brand sweetener.

Sectors: Soft drinks

Companies: Cadbury Schweppes

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