US/BRAZIL: Cachaça gets final approval from US authorities
In the US Cachaca will be recognised as a "product of Brazil"
Cachaça is set to be recognised as a “distinctive product of Brazil” in the US from April after the authorities published a final ruling on the long-running bid.
The US Alcohol and Tobacco Tax and Trade Bureau (TTB) said yesterday (25 February) that it would formally amend its regulations to recognise cachaça as a "rum" and product of Brazil. The final rule will be effective from 11 April, the TTB said.
Last April the US and Brazilian authorities lined up a reciprocal agreement to recognise Bourbon whiskey and Tennessee whiskey as products of the US in Brazil, with Cachaça gaining origin recognition in the US.
Under Brazilian law, cachaça is a Brazilian distilled spirit with an abv between 38% and 48%, obtained from the distillation of the fermented must of sugar cane.
Last year, Diageo acquired cachaca brand Ypioca and later announced plans to up distribution of the brand to capitalise on the country's burgeoning middle class.
This month, Ian Buxton runs the rule over Diageo's recently-announced spirits start-up support programme....
- What's so special about Islay anyway? - Comment
- Six key trends for alcoholic drinks in 2016
- What do Bourbon and craft beer have in common?
- Ten things to know about spirits in the US
- Aus wine industry pays price for past failures
- Alcohol industry warning over Kroger plan
- SABMiller hits back in UK corporation tax row
- Diageo's Orphan Barrel The Gifted Horse - NPD
- Suntory bids for Lucozade, Ribena Nigerian network
- American rye whiskey sales leap 600% in five years
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research