Gruppo Campari's Skyy Spirits-owned Tequila brand Cabo Wabo, founded by Van Halen guitarist Sammy Hagar, will sponsor the rock star's upcoming US tour.

The company said that Hagar will kick-off his US tour tomorrow (4 October) at his 60th birthday party in Cabo San Lucas. The tour will consist of 60 shows across the country with Cabo Wabo running on- and off-trade promotions centred around its signature Waborita cocktail.

At each concert, Cabo Wabo will host industry meet and greets with Hagar for local distributors, bartenders and bar owners as well as being integrated into the stage and set design for the tour, the company said.

Hagar recently sold an 80% stake in his Cabo Wabo Tequila brand to Gruppo Campari's Skyy Spirits, while remaining an ambassador for the brand.