US: Côtes du Rhône teams up with The Chef's Kitchen
The French appellation Côtes du Rhône has secured a tie-up with US television series The Chef's Kitchen.
Wines from the region will feature in episodes of the programme set to run in November and December. The Chef's Kitchen, a "reality-formatted" series, airs locally in markets across the US and can also be downloaded as a podcast from iTunes.
Featured in three episodes set to run in the coming two months, three chefs create recipes to pair with Côtes du Rhône wines. Each dish will be paired with five or six wines, including reds, rosés and whites from AOCs including Côtes du Rhône, Côtes du Rhône Villages and Crus such as Gigondas, Tavel, Lirac, Vacqueyras and Hermitage.
A list of stations and airtimes can be found at rhone-wines.com.
The Chef's Kitchen reaches around 13m viewers in the country.
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