US: "Business as usual" as Coke shuffles pack
The Coca-Cola Co. has insisted it is "business as usual" at the company after the US drinks giant decided to revamp its marketing, innovation and strategy units.
From 1 March, Coke's marketing team will report directly to president and COO Muthar Kent. The company's innovation and strategy units will report to chairman and CEO Neville Isdell. The move comes after Mary Minnick, formerly the head of all three units, decided to leave Coke after 23 years at the company.
In 2005, Minnick had been appointed to lead the then newly-formed combined teams. From March, however, separate executives will report to Isdell and Kent.
Danny Strickland, who leads the R&D and technical stewardship functions at Coke, and John Murphy, who leads its strategic growth unit, will report to Isdell. Marc Mathieu and Mark Greatrex will lead Coke's brand marketing and marketing communications respectively and report to Kent.
A Coke spokesman told just-drinks that it remains "business as usual" at the company. "The three functions will continue to work closely together, the only change is in the reporting structure," the spokesman said today (23 January).
The spokesman said Kent is mulling "every option" as he considers how to structure the marketing team. One alternative, the spokesman said, would be to appoint a chief marketing officer but no decision has yet been made.
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