UK: Burn Stewart updates UK sales operations
Burn Stewart Distillers has revamped its UK sales team and brought it back in-house.
The company, which is owned by UK-based drinks group CL World Brands, said today (18 June) that it has wrested control of the sales operations in the country from Paragon Vintners. The new team includes several staff from Paragon as well as new recruits. The switch comes on the back of a review of the Burn Stewart business.
Andy Calder heads up the new team as regional sales director, with Chris O'Rourke appointed as national account manager for the wholesale and cash-and-carry sector. In the off-trade, David Borthwick has rejoined the firm as national account manager.
"This new structure is already working, especially for (core brand) Scottish Leader," said Calder. "By bringing the sales function back to Scotland, we have ensured a continued focus on our core Scotch portfolio. We are very passionate about our brands and with this new structure we are always striving to add value to our wholesale and retail partners but importantly our end consumer".
Earlier this year, Burn Stewart announced that it has created a joint venture in Africa with Distell. The new venture will own and market Burn Stewart's Bunnahabhain Islay Single Malt and Black Bottle Blended Scotch Whisky brands in Sub-Saharan Africa. The two whiskies will join Scottish Leader, which Distell has been representing in South Africa since 1999, under the unit's control in the region.
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