S AFRICA: Burn Stewart ties up with Distell in Africa
Burn Stewart Distillers and Distell Group have created a joint venture in Africa.
The new venture, announced yesterday (16 April), will own and market Burn Stewart's Bunnahabhain Islay Single Malt and Black Bottle Blended Scotch Whisky brands in Sub-Saharan Africa. The two whiskies will join Scottish Leader, which Distell has been representing in South Africa since 1999, under the unit's control in the region.
Financial details about the joint venture were not disclosed.
"The basis of our alliance with Burn Stewart, widely acknowledged for the quality of its whiskies and its success in building new markets, represents a very important development for us," said Distell's managing director, Jan Scannell. "We believe their trademarks will significantly enhance our portfolio."
"We have created a sound infrastructure from which to profitably market and distribute our brands in these countries, strengthened by a growing conversancy with local trading environments, each with their own specific set of demands. Our continued investment in these markets is a mark of confidence in their enormous potential."
Fraser Thornton, managing director of Burn Stewart added: "The opportunity to extend our working relationship with Distell to jointly develop our key brands in the region is extremely significant for Burn Stewart. The combination of Distell's distribution capability and regional marketing knowledge combined with Burn Stewart's brand and category experience will allow both organisations to enjoy a successful future in an important and growing region for Scotch Whisky.
"This agreement further highlights our long-term commitment to brand building," Thornton concluded.
When contacted by just-drinks today, a spokesperson for Burn Stewart said the joint venture will begin shipping the two additional brands in the area in June and July.
"The 50-50 partnership gives Distell some ownership of the brands in the area," the spokesperson said. When asked about plans for the Scottish Leader whisky, the spokesperson added: "We're hoping to significantly grow the brand in the region over the next 12-18 months."
Distell is South Africa's leading producer and marketer of wines, spirits and ciders.
The Scotch whisky category is booming globally thanks to demand in Asia and the BRIC countries, particularly for blends, but mature markets in Europe are proving more sluggish. In this month's Just th...
Beam's acquisition of Teacher's and Laphroaig may not have attracted as much attention as some other elements of the Allied Domecq sell-off but as Michael Cockram, Scotch brand director at Beam Global...
Acquisitions have transformed CL Financial from the owner of one very famous but small-scale bitters brand into a player on the world spirits stage. Having recently shored up two contrasting acquisiti...
It takes a brave man to question the assumptions of a business that, to all intents and purposes, is riding the crest of a wave, but that is what happened in Scotland this month, Chris Brook-Carter re...
Established as the dominant force in its domestic wines and spirits market and as an exporter to other African countries, South African group Distell is now aiming to raise its profile in global marke...
Proposals to tighten UK legislation regarding the definition of Scotch whisky have come under attack - from a Scotch distiller....
The Scotch Whisky Association (SWA) has welcomed plans by the UK government to tighten legislation regarding the definition of Scotch whisky....
The UK government is preparing to introduce legislation to tighten definitions of Scotch whisky....
- Comment - The Appeal and Perils of Craft
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Review of the Year 2014 - Part IV: Spirits
- Sustainability in Wine - Part I
- Time is Right for Refresco Gerber Exit
- Belvédère to sell assets, streamline portfolio
- Belvedere vodka tie-up over new James Bond film
- Diageo ups focus on China with Mortlach roll-out
- Diageo rolls out Beckham's Haig Club to US
- Brown-Forman eyeing Scotch, Irish whisk(e)y entry?
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Tequila Market 2014-2018
- just-drinks on-trend: Craft beer - fortunes and future