UK: Burn Stewart teams with Wray & Nephew in UK
Burn Stewart Distillers has secured a sales and distribution agreement in the UK with J. Wray & Nephew for the 'modern' on-trade.
The company, which is owned by CL Worldbrands, said today (20 April) that it will look to "gain further market penetration" for its Black Bottle and Bunnahabhain Scotch whisky brands in the modern on-trade channel in England and Wales with J. Wray and Nephew UK, "who have strong experience in this sector".
Burn Stewart said it will continue to handle distribution of the two brands in the 'traditional' on-and off-trade channels.
"Burn Stewart is pursuing a strategy with both leading brands through J. Wray and Nephew's reach in England and Wales to gain further success in the modern contemporary on-trade channels," said Andy Calder, Burn Stewart's sales director. "The success and effectiveness of our sales structure is extremely important to our long term brand development plans and this step will allow us to grow our brand portfolio in a manner that will support our strategic goals."
Diane Edwards, general manager of J. Wray & Nephew UK, added: "As the proud distributor of the premium Appleton Estate Rum range, we are excited to expand our portfolio with the addition of Black Bottle and Bunnahabhain, which we feel will significantly enhance our offering to the premium on trade and take us further in our strategic goal of developing a well rounded brand portfolio."
The move will take effect from 1 June.
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