FRANCE: Burgundy wine trade body plans marketing drive

By Stuart Todd | 14 January 2011

Burgundy's wine trade body, the BIVB, is planning to invest EUR1.85m (US$2.5m) annually over the next three years to market the region's wines in key export markets.

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Burgundy's wine trade body, the BIVB, is planning to invest EUR1.85m (US$2.5m) annually over the next three years to market the region's wines in key export markets.