FRANCE: Burgundy house unveils Vin de Pays for UK
Burgundy house Patriarche Père et Fils is launching a range of Vin de Pays wines in the UK.
The company said yesterday (14 August) that the range, created in consultation with UK subsidiary Patriarche Wine Agencies, has been specifically developed with the UK on-trade in mind.
Consisting of eight straight varietal wines - Sauvignon Blanc, Chardonnay, Viognier, Merlot, Cabernet Sauvignon, Pinot Noir, Syrah and Pinot Noir Rosé - the wines are all packaged in screwcap bottles.
"We felt there was a gap in the market for a range of good quality Vin de Pays wines," said PWA general manager Keith Isaac. "We discussed the project at length with several of our wholesale customers and listened to what they wanted from a Vin de Pays range.
"The main requirements were a good selection of high quality wines at reasonable prices, clear, attractive packaging and a screwcap closure. The response so far has been very positive."
The wines are sourced from the Languedoc region and are bottled in Beaune.
"We undertook a lot of research into what was available in the UK both from France and the New World and developed wines that were ripe, soft and easy drinking and can be enjoyed with or without food," Isaac added.
Patriarche Père et Fils is owned by the Boisseaux family and exports to over 60 markets.
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