GERMANY: Budweiser suffers further setback in fight for trademark
Anheuser-Busch, which is already embroiled in a European wide conflict over the trademark "Budweiser" now has to wait for a German Court of Appeal decision before it can embark on introducing its beer brands fully in Germany. Bitburger, owners of the German brand 'Bit', is opposing the registration of the brand names "Anheuser-Busch Bud" and "American Bud" in Germany, claiming they would amount to an infringement of its earlier trademark rights.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- SABMiller & Meantime: Notes for the New Owner
- Comment - How to Target Cognac's Mok Generation?
- Analysis - Keurig Kold fails to impress
- Analysis - The Value of Prosecco
- The Beer Engine that is Africa
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo takes Baileys, Gordon's marketing in-house
- Carlsberg cuts 180 staff
- Suntory to buy Japan Tobacco beverage unit
- Castel acquires stake in Belvedere
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review