UK: Budweiser-sponsored football team signs up ex-international stars
Wembley FC (l-r) Graeme Le Saux, David Seaman, Terry Venables, Ray Parlour and Claudio Caniggia
Anheuser-Busch InBev brand Budweiser has helped sign six ex-international footballers to amateur side Wembley FC to play in next season's FA Cup - a competition the brand sponsors.
Argentinian Claudio Caniggia, American Brian McBride and ex-England internationals David Seaman, Ray Parlour, Martin Keown and Graeme Le Saux will all line up for the non-league side, the brewer said earlier today (21 June). A-B InBev also sponsors Wembley FC through the Budweiser brand.
According to the BBC, the English Football Association does not see an issue because the two sponsorship arrangements are separate and the rules over conflicts of interest have not been breached.
"We are pleased to continue to support Wembley FC as they strive to achieve their dreams and we think their story will appeal to - and inspire - football fans around the world," said Jason Warner, Global VP of Budweiser.
A-B InBev said the signings were "secured with the support" of Budweiser. But a spokesperon told just-drinks the company was not disclosing the financial details of the signings.
Former England manager Terry Venables was also recruited earlier this year as "technical advisor" to the side.
The team's first fixture in the competion will be an extra preliminary round tie on 11 August.
The celebrity side's fortunes will also be documented in a new TV show, to be aired in the UK on ESPN and globally at a later date.
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