UK: Budweiser scores deal with FA Premiership
The US beer brand Budweiser announced on Friday a deal to sponsor the UK's FA Premier League. As well as becoming the official beer of one of the most marketable sporting leagues in the world until the end of the 2003/2004 season, Budweiser will also be the exclusive beer advertiser on the new FAPL website http://www.premierleague.com
Precise details of the deal were not disclosed.
However Andrew J Day, vice president and managing director of Anheuser-Busch Europe Ltd, said: "Budweiser's partnership with The FA Premier League is an outstanding fit, bringing together two brands with a commitment to quality and dedication to being the best.
The demographic of Premier League fans closely matches that of Budweiser drinkers. Budweiser has a long tradition of supporting world-class sports, and we look forward to a successful association as we work together with The F.A. Premier League."
"In Budweiser we have found a partner whose record of success and popularity matches our own," said Richard Scudamore, chief executive of the FA Premier League. "This new partnership means the F.A. Premier League is joining forces with one of the world's best known consumer brands, and we look forward to working with Budweiser in the years to come."
The FA Premier League is the latest addition to Budweiser's soccer links. The brand is the official beer of the 2006 FIFA World Cup and has supported the FIFA World Cup since 1986. Further, Budweiser is the official beer of Manchester United and Chelsea FC and an official partner of Manchester City.
Budweiser is also the official beer of Major League Soccer and each of its 10 teams in the United States, official beer sponsor of Argentina football club River Plate, and official beer sponsor of the 2003 FIFA Women's World Cup in China.
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