USA: Budweiser Announces $5 Million 'Race for the Gold' Program

By Company Press Release | 30 June 2000

Budweiser drivers Dale Earnhardt Jr. and Kenny Bernstein are giving race fans five million new reasons to pull for them this summer during the "Budweiser Race for the Gold" promotion. Officials from Budweiser unveiled the program at a press conference today featuring both drivers. If Earnhardt Jr. wins the NASCAR Winston Cup goracing.com 500 at Bristol (Tenn.) Motor Speedway on August 26, and Bernstein wins the NHRA U.S. Nationals Top Fuel event in Indianapolis on September 4, Budweiser will award $5 million to be shared among a consumer ($2.25 million), the United States Olympic Committee ($2.25 million) and the drivers ($250,000 each). In addition, the winning consumer receives at least two trips from Budweiser - to Sydney, Australia to cheer on the U.S. Olympic Team and to the goracing.com 500 in Bristol.

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Budweiser drivers Dale Earnhardt Jr. and Kenny Bernstein are giving race fans five million new reasons to pull for them this summer during the "Budweiser Race for the Gold" promotion. Officials from Budweiser unveiled the program at a press conference today featuring both drivers. If Earnhardt Jr. wins the NASCAR Winston Cup goracing.com 500 at Bristol (Tenn.) Motor Speedway on August 26, and Bernstein wins the NHRA U.S. Nationals Top Fuel event in Indianapolis on September 4, Budweiser will award $5 million to be shared among a consumer ($2.25 million), the United States Olympic Committee ($2.25 million) and the drivers ($250,000 each). In addition, the winning consumer receives at least two trips from Budweiser - to Sydney, Australia to cheer on the U.S. Olympic Team and to the goracing.com 500 in Bristol.

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