USA: Budweiser Announces $5 Million 'Race for the Gold' Program
If Earnhardt Jr. wins the NASCAR Winston Cup goracing.com 500 at Bristol (Tenn.) Motor Speedway on August 26, and Bernstein wins the NHRA U.S. Nationals Top Fuel event in Indianapolis on September 4, Budweiser will award $5 million to be shared among a consumer ($2.25 million), the United States Olympic Committee ($2.25 million) and the drivers ($250,000 each). In addition, the winning consumer receives at least two trips from Budweiser - to Sydney, Australia to cheer on the U.S. Olympic Team and to the goracing.com 500 in Bristol.
"As an official sponsor of the U.S. Olympic Team, Budweiser is pleased to help the U.S. Olympic Committee and American Olympic hopefuls with an innovative program as the United States goes for the gold in Sydney," said Dan Hoffmann, director of Budweiser marketing, Anheuser-Busch, Inc. "Dale Jr. and Kenny won races on consecutive weekends earlier this year, and we hope they'll be able to do it again so we can award the $5 million."
On April 2, Earnhardt Jr. captured his first career NASCAR Winston Cup victory in the DirecTV.com 500 at Texas Motor Speedway. The following weekend, Bernstein captured his 53rd career NHRA event win, taking the Top Fuel title at the inaugural SummitRacing.com Nationals in Las Vegas.
In the two "Budweiser Race for the Gold" events, Earnhardt Jr. and Bernstein will race cars with special U.S. Olympic Team paint schemes. The red, white and blue cars can be viewed on Budweiser's web site, www.Budweiser.com, where adult consumers can register to win the "Budweiser Race for the Gold" contest. Registration is available online through July 28.
"The Olympic flame and the U.S. Olympic Team touch the heart of nearly every American, and it is with great pride that we will carry the team's logo on the side of our Budweiser King dragster at the U.S. Nationals," Bernstein said. "We'll be at Bristol to cheer on Dale Jr., and we hope he can come to Indy to bring some of that magic he's got working for him to rub off on our team. It would be something to earn $2.25 million for the U.S. Olympic Team... what a great contribution that would be!"
If Earnhardt Jr. does not win at Bristol and Bernstein wins at Indy, Budweiser will present $100,000 to the USOC. Independent of the race outcomes, the grand-prize winner of the consumer promotion receives an all-expense-paid trip to see the U.S. Olympic Team go for the gold in Sydney, Australia in September, as well as a trip to Bristol in August to see Earnhardt Jr.'s race. If Earnhardt Jr. wins, Budweiser will fly him and the grand-prize winner to Indianapolis the following weekend to cheer for Bernstein as he races for the $5 million.
Souvenir Budweiser Can
The "Budweiser Race for the Gold" program is being promoted with a limited-edition 16-ounce Budweiser can. The commemorative can features images of both Budweiser U.S. Olympic Team cars and will be available nationally from August 1 through September 15.
The program also is being supported by sales of die-cast replicas of the special cars. The souvenir cars, along with T-shirts, hats, bumper stickers and pins, are available for sale at both drivers' track-side trailers, online at www.BudShop.com , and through Anheuser-Busch wholesalers. A portion of the proceeds from merchandise sales benefits the USOC and U.S. Olympic hopefuls.
Along with the Internet promotion's grand prize, 50 first-prize winners will receive a set with both die-cast cars, and 200 second-prize winners will win a Budweiser U.S. Olympic Team T-shirt featuring one of the drivers.
"I couldn't imagine the Bristol night race being any more exciting, but this Budweiser promotion certainly adds something special," said Earnhardt Jr., who has won two NASCAR Winston Cup points races this season and is the first rookie to win The Winston at Lowe's Motor Speedway on May 20. "Five million dollars?! Man, that's awesome!
"We always try our best, but having Kenny in the pits and knowing that this deal is on the line for the U.S. Olympic Team and a lucky fan will make me and the Budweiser team try that much harder."
Budweiser, the "Official Beer" of NASCAR, the NHRA and the U.S. Olympic Team, is the best-selling beer in the world. It is brewed by Anheuser-Busch, Inc., the world's leading brewer.
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