DENMARK: Budvar withdraws appeal against court ruling
"We're pleased that Budvar acknowledged we have exclusive rights to the Budweiser and Bud brand names in Denmark," said Stephen J. Burrows, chief executive officer and president of Anheuser-Busch International, Inc. "This assures that Danish beer drinkers will know that when they order a Budweiser, they are getting the famous American beer. Budvar will now have to sell its beer in Denmark under another name."
In the earlier ruling, from the Danish Maritime and Commercial Court, Budvar retained the rights to use the name Budejovicky Budvar. "Budvar routinely tries to position its losses as wins, which misleads the public," said Burrows. "But our record in the courts speaks for itself, and our rights to the Budweiser and Bud names in Denmark are assured."
Meanwhile, in Sweden, where Anheuser-Busch also has the rights to the Budweiser and Bud names, the Swedish Patent Court of Appeal recently allowed Budvar to retain the Budejovicky Budvar brand name, a ruling which is currently subject to an appeal.
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