Czech brewer Budejovicky Budvar has decided to fight on its bid to gain the rights to the Budweiser trademark in Italy.

The brewer, which has fought a century-long battle with Anheuser-Busch over the Budweiser name, is seeking to reverse this week's ruling from an appeals court in Italy that had ruled in favour of the US brewer.

This week, the Court of Appeals of Rome ordered the cancellation of three registered trademarks held by Budejovicky Budvar. The court also ruled that the Czech brewer does not have the right to use Budweiser as a protected geographic indication in Italy.

When contacted by just-drinks today (23 March), a Budvar spokesman confirmed the company's plan to launch a fresh appeal but declined to comment further.

Since 2005, the brewer has used the Budejovicky Budvar name to sell its flagship beer in Italy. The spokesman said its business in Italy would not be affected by the protracted legal row.