COMMENT: Budvar court battles benefit the brand
By Datamonitor | 18 August 2004
Budejovicky Budvar and Anheuser-Busch have long argued over which brewer has the right to market 'Budweiser' beer. Despite Budvar's most recent loss in the French courts, Datamonitor's Dominik Nosalik explains that overall this battle has proved of great benefit to Budvar's marketing.
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Budejovicky Budvar and Anheuser-Busch have long argued over which brewer has the right to market 'Budweiser' beer. Despite Budvar's most recent loss in the French courts, Datamonitor's Dominik Nosalik explains that overall this battle has proved of great benefit to Budvar's marketing.
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