Click here to view Budejovicky Budvars Budvar Dark Cherry

Click here to view Budejovicky Budvar's Budvar Dark Cherry

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Budejovicky Budvar's Budvar Dark Cherry

Category - Beer, lager, cherry-flavour, 4.5% abv

Available - From this month

Location - Czech, on-trade, in restaurants nation-wide

Price - Recommended end user price of CZK25 (US$1.34) to CZK30 per 30cl serving. Supplied in 20-litre kegs

Distribution - Direct distribution from brewery outlets, and selected wholesalers in the country.

Budejovicky Budvar has launched a cherry lager in its domestic market. Budvar Dark Cherry will be available between now and the end of the year, and is based on the company's Dark Lager variant.

Around 13% of the beer is wild cherry juice, and the company hopes it will appeal to female consumers in Czech. Budejovicky Budvar has no plans to export the product.

Expert analysis

Beer in the Czech Republic

Beer in the Czech Republic

Beer in the Czech Republic industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2008-12, and forecast to 2017). Th...read more