CZECH/US: Budejovicky Budvar readies Czechvar dark for US

By | 22 November 2012

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Click through to view Czechvar dark

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Budejovicky Budvar has lined up a brand extension for its Czechvar beer in the US.

The Czech brewer, which sells its Budvar beer under the name Czechvar in the US, confirmed earlier today (22 November) that it has started shipping a dark version of the brand to the country. Czechvar dark will join pale Czechvar on the east and west coasts.

An initial consignment of around 300 hectolitres left the Budvar brewery earlier this week, bound for New Jersey and California. When contacted by just-drinks, a spokesperson for the company said that the first targets are “selected big cities on the east and west coast”. The spokesperson declined to comment on specific locations, nor would he give details about extending distribution in the country.

Importation will be handled by Connecticut-based United States Beverage, whom Budvar dropped Anheuser-Busch InBev in favour of earlier this year.

Czechvar dark will be on shelves in 30cl bottles from January.

Czechvar is the name Budvar uses for its namesake brand in the US to circumvent its long-standing trademark row with A-B InBev in the country.

Expert analysis

2011 The U.S. Beer Market

This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. It scrutinizes every angle, covering state and regional markets, distribution channels, brewers and brands, imports, exports, packaging, pricing, advertising, demographics and projections. It also provides in-depth examination of the mergers, acquisitions and joint ventures reshaping the industry.

Sectors: Beer & cider, Product launches

Companies: Budvar, InBev

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CZECH/US: Budejovicky Budvar readies Czechvar dark for US

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