Budejovický Budvar claims to have been given the green light to register its trademark in China.

The Czech brewer said yesterday (15 November) that the China High People's Court in Beijing last month dismissed Anheuser-Busch's appeal against Budvar registering the Budejovický Budvar trademark in the country.

The ruling, which Budvar said is final, leaves the path clear for the Czech brewer to use a written and graphic version of its trademark in China.

Speaking to Dow Jones, a spokesperson for Budvar said: "The trademarks' registration enables us to start exports of our beer to China without risks. In the long term, we consider the Chinese market a good business opportunity."

When contacted by just-drinks today, Stephen J. Burrows, president and CEO of Anheuser-Busch International, said: "We are disappointed the Beijing High Court has decided that the trademark Budejovicky Budvar may be registered.  

"This decision has no effect on Anheuser-Busch's business in China or anywhere else. Our trademarks for Budweiser and Bud remain valid and unchallenged in China, and we will continue to sell our flagship brand there as we have for years.

"Anheuser-Busch has made significant investments since 1876 to develop our Budweiser and Bud brand names throughout the world. In China, we entered the market in 1995 and have made a significant investment in our Budweiser brand. 

"We will aggressively protect our famous trademarks from any infringement," Burrows concluded.