US: Bud Light extends volleyball sponsorship

By just-drinks.com editorial team | 2 April 2009

Anheuser-Busch InBev brand Bud Light will continue to sponsor the AVP Pro Beach Volleyball Tour after signing a three-year contract extension.

Bud Light will be the presenting sponsor at three AVP Crocs Tour events - Hermosa Beach, Manhattan Beach and Huntington Beach.

In addition to on-site presence, Bud Light will have category exclusivity across broadcast, online and advertising platforms. The sponsorship will also include local activation and national promotional efforts.

"Our renewed support of the AVP Tour is part of our continued investment for Bud Light in lifestyle sports," said Dan McHugh, vice president, media, sponsorship and activation, Anheuser-Busch. "The AVP Tour attracts adult beer drinkers interested in the beach, sports and good times with friends. Needless to say, this is a great environment for the Bud Light brand."

The partnership between the AVP and Anheuser-Busch dates back to 2001 when Michelob Light was named the official beer sponsor of the tour. In 2003, Bud Light took over the role.

Sectors: Beer & cider

Companies: Anheuser-Busch, InBev