USA: Bud Light, Corona Make Strong Gains in Brand Races
U.S. beer drinkers scored a 10-year record high in 1999, with consumption rising by 93 million gallons, it is reported in Beer in the U.S., 2000 edition, the 17th annual study of the U.S. beer market by Beverage Marketing Corporation, the leading provider of data and consulting services to the worldwide beverage industry. Domestic brewers and importers alike "delighted in a 3-billion barrel surge in beer volume, the industry's best performance in a decade," the report declares. As a key factor in this advance, it cites growth in the number of adult drinkers and an accompanying rise in per capita consumption, equivalent to 22.3 gallons for every U.S. resident for the year. Other factors contributing to both volume growth and profitability included widespread price increases, consolidation among domestic producers, a favorable economic climate and a growing "appreciation of the health benefits of moderate alcohol consumption."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- The post-Brexit winners and losers - Analysis
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- Customisable drinks - The next consumer trend
- Interview - Seedlip founder, Ben Branson
- Carlsberg to close UK distribution arm
- Pernod Ricard exec shuffle - Denis O'Flynn leaves
- C&C Group will be a Brexit victim - analyst
- The UK Referendum - just-drinks Live Blog
- Pernod Ricard gives Beefeater packaging revamp
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global RTD insights - market forecasts, product innovation and consumer trends