USA: Bucks County Coffee Company Re-Designs Website And Launches Expanded Online Store
First launched over a year ago, the site was originally designed to promote the Bucks County Coffee Co. brand image while providing basic information about company products and retail locations. During the last year, Bucks County Coffee Company saw a steady increase in purchases that came via their website. This growth required the company to enhance the site's features as well as the online coffee shopping experience. The move takes the retailer, with 36 locations in the mid-Atlantic region, into the national e-commerce arena. "You don't need to come to the Philadelphia area to get the best coffee available," said Rodger Owen, President and founder of Bucks County Coffee Co., "all you need to do is turn on your computer and point your browser to www.buckscountycoffee.com."
The company's newly designed website optimizes "shopping cart" technology and secure on-line processing. "Purchasing coffee online should be easy, fun and worry free," said Owen. "We've worked very hard to develop our site into a fully functioning online store that reflects our company image and culture. Anyone who visits our site will be entertained as well as educated."
The updated site, boasts many new features while building on some familiar original elements. The site offers over 53 different kinds of coffee by the pound, themed gift baskets, various coffee clubs and accessories like brewers, grinders, espresso makers and more. A rotating "special offer" and "featured coffee" greet visitors to the site's homepage. An interactive adventure game provides a fun and challenging alternative to shopping. A toll-free customer service phone number is also available to shoppers who need it. The site accepts VISA, MasterCard and American Express. The company's familiar "coffee ambassador," also known as "Rob," is still the site's host and guide.
In anticipation of the site's launch, Bucks County Coffee Co. has redesigned its packaging for online purchases. All online purchases arrive in a colorful box, containing a note from the company president, a coffee owner's manual, a coffee catalog and occasional special offers. The coffee is packaged in a resealable bag that is placed inside a burlap bag emblazoned with the company's logo.
Company President Rodger Owen continued, "Our website is a great place to learn about specialty coffee from around the world. And it's a wonderful place to learn how to brew an excellent cup of coffee. But more importantly, it's the place to go to find out about our involvement in things like Fair Trade coffee, or our economic partnership with Colombia's native Emberra-Chami Indian coffee farmers. There's something on our site for everyone in the family."
To find out more about Bucks County Coffee Co., visit the company website at www.buckscountycoffee.com.
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