The BSDA has rejected the claims made in the report

The BSDA has rejected the claims made in the report

The British Soft Drinks Association (BSDA) has rejected the findings of a new study that suggests sugary beverages increase the risk of heart disease.

The US study, published in the journal Circulation, found men who drank a 12oz sugar-sweetened beverage a day, the equivalent of one can, had a 20% higher risk of heart disease than men who consumed no sugary drinks. Data on around 43,000 men taking part in the Health Professionals Follow-Up Study, a major health and lifestyle investigation in the US, was analysed by scientists.

The report has recieved widespread media attention today (March 13). 

But, the BSDA said it was impossible to reach this kind of conclusion from an “epidemiological study of this sort” and lifestyle factors such as stress should not be ignored.

A spokesperson said: “There are all kind of lifestyle changes over the 22-year study period involving men 40 to 75 years of age that need to be taken into account.

“The soft drinks industry offers a wide range of diet, low calorie and no added sugar drinks, with full nutritional information on each, so that people can choose soft drinks as part of their balanced diet.” 

In January, a group of US scientists made a fresh call for a tax on sugar-sweetened soft drinks. Based on their latest findings, the scientists, from the University of California, San Francisco (UCSF), San Francisco General Hospital & Trauma Center, and Columbia University, said a 'penny-per-ounce' tax would prevent heart disease.