UK: BSDA counters sports drinks study conclusions
By James Wilmore | 20 July 2012
The British Soft Drinks Association (BSDA) has spoken out after a new study said there is a "striking lack of evidence" over claims that sports drinks help boost performance and recovery.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The British Soft Drinks Association (BSDA) has spoken out after a new study said there is a "striking lack of evidence" over claims that sports drinks help boost performance and recovery.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - Has Stevia Hit the Sweet Spot?
It is 30 times sweeter than sugar, and on the tip of the soft drinks industry's tongue. But, is stevia, a natural sweetener, about to replace artificial rivals such as aspartame in the world's best-selling sodas?
