UK: BSDA counters sports drinks study conclusions
The BSDA said sports drinks can "encourage people to exercise more"
The British Soft Drinks Association (BSDA) has spoken out after a new study said there is a "striking lack of evidence" over claims that sports drinks help boost performance and recovery.
The study, by the British Medical Journal and Oxford University, claimed it was "virtually impossible" for consumers to make informed choices about the effects of sports products - including supplements and footwear - based on available evidence. The findings were also featured in an episdode of the BBC's Panorama programme, broadcast yesterday (19 July).
But, the BSDA said sports drinks are "based on the latest scientific evidence and medical knowledge and ... carry nutritional information on the label, including the calorie content."
A BSDA spokeperson said there was "a range of sports drinks available which are designed to meet the varying requirements of different kinds of exercise".
"By helping people participating in sport to perform better and to recover more quickly, sports drinks can encourage people to exercise more," the spokesperson added.
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