The BSDA has finally found a new director general

The BSDA has finally found a new director general

The British Soft Drinks Association (BSDA) has appointed Gavin Partington as its new director general. 

Partington, currently communications director at the Wine and Spirit Trade Association, will join the BSDA "in the Autumn", the group said today (9 July). The BSDA has been without a director general since Jill Ardgah resigned in January this year.

Partington, who also acted as interim chief executive at the WSTA this year before a replacement for Jeremy Beadles was found, said today: “I am delighted to be joining the BSDA team and I look forward to supporting its members and the soft drinks industry.

"The association has an enviable reputation and I hope to build on its success in ensuring the industry’s voice is heard.”

David Saint, BSDA's president, said Partington's "experience of the media and dealing with public policy issues will be invaluable". 

Before moving into corporate communications, the BSDA's new director general was political editor at GMTV and also worked for the BBC's Newsnight programme.