Brunton Vineyards is about to get a slice of the NASCAR action in the US.

The California-based company, which last week confirmed it has been bought by communications group New Paradigm Strategic Communication, will sponsor the #87 NEMCO Motorsports car in this year's NASCAR Busch Series. Financial details of the sponsorship were not disclosed.

"We are very pleased to be involved with the NEMCO #87 team and champion driver Joe Nemechek," said Brunton's CEO Geno Brunton. "This is Brunton Vineyards' first NASCAR team sponsorship and its division 'Swig' will be the primary sponsor of the #87 NEMCO Motorsports Chevrolet."

Paradigm's purchase last week, which came in the form of a share swap deal, will see the name of the US-listed communications firm change to Brunton Vineyards Holdings.