Product Launch - UK: Brown-Forman's Woodford Reserve Master’s Collection

By | 3 October 2012

Click through to view Brown-Formans Woodford Reserve Master’s Collection twin pack

Click through to view Brown-Forman's Woodford Reserve Master’s Collection twin pack

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Brown-Forman's Woodford Reserve Master’s Collection

Category - Spirits, Bourbon, rye whiskey, 46.2% abv

Available - From this month

Location - UK

Price - RRP of GBP99.99 (US$161) per twin-pack of 35cl bottles

Distribution - Bacardi Brown-Forman

Brown-Forman has added a twin-pack offering to its Woodford Reserve Master's Collection range in the UK.

The pack comprises 35cl bottles of Woodford Reserve New Cask Rye and Woodford Reserve Aged Cask Rye. A total of 155 units are available in the UK.

The Woodford Reserve Master's Collection was launched in the US in 2009.

Show the press release

Woodford Reserve, the premium small batch bourbon Whiskey and part of Bacardi Brown-Forman Brands, has added to its impressive Master’s Collection range with the introduction of a new twin pack of rye whiskies. Tapping into the recent rye renaissance the latest additions, Woodford Reserve New Cask Rye and Woodford Reserve Aged Cask Rye, continue the award winning brand’s practice of creating rare whiskeys that celebrate craftsmanship, quality and innovation.

The new variants have been added to the collection to help build equity and drive visibility for the parent brand, which recently won ‘Best In Class’ at the International Spirit Challenge, in turn aiding growth in the whiskey category, which is currently worth over £1.2bn.

Master’s Collection Rye

Hand crafted at America’s oldest operating distillery, dating back to 1812, Woodford Reserve has fast become the drink of choice for whiskey connoisseurs and is ideal for those seeking a premium American whiskey. The new rye whiskies, alongside the rest of the exclusive Master’s Collection, are perfect for whiskey purists and bartender collectors.

There are only 155 cases available of the twin pack including Woodford Reserve New Cask Rye and Woodford Reserve Aged Cask Rye, both of which are offered in 350ml bottles. Each rye whiskey uses the same recipe and are made from a 100% rye mash, but with one matured in fresh, charred oak and the other in a used barrel.

The New Cask Rye is golden brown, with cinnamon and delicate mint spice on the nose. The creamy balance of sweetness with spiced apple and rich berry fruitiness gives the distinctive flavour rye whisky is famous for. The Aged Cask Rye is a light straw, with a nose of grassy rye grain with hints of citrus, vanilla and spice. The palate has a distinct soft fresh rye and malt grain flavour dusted with vanilla and a sweet oak character, creating a finish that is fresh and clean. They are both triple distilled in copper pots and are bottled at 46.2% abv. RRP £99.99.

The Master’s Collection

The acclaimed Master’s collection series of whiskeys are released periodically at the Master Distiller’s discretion, limited in quantity and bottled in a package inspired by the copper pot stills of The Woodford Reserve distillery.

The twin pack of rye whiskies joins Woodford Reserve Maple Wood Finish, the Four Grain, Sonoma-Cutrer Finish, Sweet Mash and Seasoned Oak offerings.

A legacy of craftsmanship

Ffion Jones, Brand Manager Super Premium American Whiskeys, at Bacardi Brown-Forman Brands comments “Woodford Reserve has a history of producing award winning whiskey. Through the Master’s Collection we hope to add depth to the equity of Woodford Reserve, creating a halo effect for the brand, whilst also celebrating our historic legacy of craftsmanship and innovation. The recent resurgence of rye whiskies means we are confident the new Rye variants will meet the interests of aficionados and whiskey purists, as well as bartender collectors. Both whiskies have distinctive flavours and aromas, which are sure to excite any whiskey fan, whilst the contemporary bottles will be a great addition to any back bar.”

Original source: Company Release

Expert analysis

Brown-Forman Corporation: Consumer Packaged Goods Company Profile, SWOT & Financial Report

"Brown-Forman Corporation: Consumer Packaged Goods Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, competitive benchmarking, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.

Sectors: Product launches, Spirits

Companies: Brown-Forman, Bacardi

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