Product Launch - US: Brown-Forman's Tuaca Cinnaster
By Olly Wehring | 24 October 2012
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Click through to view Brown-Forman's Tuaca Cinnaster |
Brown-Forman's Tuaca Cinnaster
Category - Spirits, liqueur, 35% abv
Available - From this month
Location - US, in Colorado, Kansas, Maryland and Texas
Price - SRP of US$23.99 per 75cl bottle
Distribution - Brown-Forman
Tuaca Cinnaster is the first line extension for Brown-Forman's Tuaca brand. It is “a combination of Italian brandies, vanilla and citrus” with a cinnamon flavour added.
Brown-Forman took control of Tuaca in 2003 when it paid US$65.3m to acquire the remaining 55% that it did not already own in Italian liquor producer Distillerie Tuoni & Canepa.
TUACA Liqueur announces the launch of TUACA CINNASTER, a combination of Italian brandies, vanilla and citrus with a bold kick of cinnamon flavor. It marks the first line extension in the history of the brand.
TUACA is a striking blend of vanilla and Mediterranean citrus essences combined with Italian brandies. It is based on a recipe created more than 500 years ago during the Italian Renaissance for Lorenzo de Medici and rediscovered in 1938 by two adventurers who gave it its name. This spirit of adventure continues with the next flavor of TUACA, CINNASTER.
“Cinnaster continues the enduring legacy of Tuaca by embodying a spirit of unique discovery and extraordinary adventure,” said Tracey Johnson, Tuaca Brand Manager. “With Cinnaster, the daring taste of cinnamon spice meets an exceptionally smooth vanilla citrus finish which we feel will recruit new consumers into the Tuaca franchise who have longed for a bold cinnamon flavor in their cocktail.”
Tuaca Cinnaster is set to hit shelves in mid-October 2012. It will initially be available in four U.S. markets; Colorado, Kansas, Maryland, and Texas. Each bottle will be presented at 70 proof with a suggested retail price of $23.99 for a 750ml bottle.
Original source: Company Release
Sectors: Product launches, Spirits
Companies: Brown-Forman
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Product Launch - US: Brown-Forman's Tuaca Cinnaster
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