Product Launch - US: Brown-Forman's Tequila Herradura Coleccion de la Casa, Reserva 2012

By | 16 April 2013

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Brown-Forman's Tequila Herradura Coleccion de la Casa, Reserva 2012

Category - Spirits, Tequila, reposado, 40% abv

Available - From this month, limited to 2,000 cases

Location - US, off-trade, also a limited number of units in Mexico

Price - SRP of US$89.99 per 75cl bottle

Distribution - Brown-Forman

Brown-Forman has launched a new series of small-batch Tequilas from its Herradura brand in the US. Coleccion de la Casa, Reserva 2012 is a Port cask-finished, reposado Tequila, produced from blue agave.

A total of 2,000 cases will be available, with an addition to the collection lined up annually.

Last month, Brown-Forman posted results for the nine months to the end of January, during which time Herradura posted a 22% year-on-year leap in net sales.

Show the press release

Tequila Herradura today announced the release of the first of a series of small-batch tequilas, Coleccion de la Casa, Reserva 2012, Port Cask Finish. Each year, a new tequila will be released that will offer consumers a one-of-a-kind experience. The inaugural product, Coleccion de la Casa, Reserva 2012 is a port cask finished reposado tequila that acquires its complex body and extraordinary smooth taste from resting in two different types of oak casks.

Crafted by Master Distiller Maria Teresa Lara, Casa Herradura uses the finest blue agave, traditional production methods and a proprietary fermentation from naturally occurring wild yeast to create a tequila of unparalleled quality. The tequila is then rested in medium-char American oak casks for eleven months and then transferred to hand-selected vintage port casks from the renowned Duoro Valley in Portugal for an additional two months of aging. The double-maturation process accentuates the notes of cooked agave, increases complexity and delivers a nose of dried fruit and ripe plum infused with hints of cinnamon, caramel and chocolate.

"Coleccion de la Casa is part of our longstanding exploration to innovate within the category and it fills a niche for tequila aficionados looking for something truly unique," said Ann Stickler, VP & MD of Tequilas, Brown-Forman. "We are able to pioneer new ways of making small batch tequilas and experiment with concepts that complement our traditional production process because of our heritage and expertise in crafting the finest tequilas for over 140 years."

"The first of our innovative barrel finish concepts, Port Cask Finish, complements Tequila Herradura Reposado's award-winning taste profile while adding a new dimension of flavor. The result is a perfectly balanced blend and a new style of tequila," said Tequila Herradura's Master Distiller Maria Teresa Lara.

This is the newest offering in a legacy of innovation. Casa Herradura has been handcrafting the world's finest tequilas for over 140 years. Credited with inventing the reposado expression in 1974 and the extra anejo expression in 1995, Casa Herradura continues to push the boundaries of tequila, while balancing a respect for traditional processes.

Coleccion de la Casa-Port Cask Finish will be available at fine wine and spirits stores in April. A limited quantity will be available in Mexico. Each 750 ml. Only 2,000 cases are available with a suggested retail price of $89.99.

Original source: Company Release

Expert analysis

Tequila & Mezcal in BRIC to 2015: Market Guide

Synopsis Canadean’s, "Tequila & Mezcal in BRIC to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Tequila & Mezcal market in BRIC. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Tequila & Mezcal market in BRIC. The report provides a top-level overview and detailed insight into the operating environment for the Tequila & Mezcal market in BRIC. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Tequila & Mezcal market in BRIC. • Analysis of the Tequila & Mezcal market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Tequila & Mezcal for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Tequila & Mezcal market in BRIC with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Product launches, Spirits

Companies: Brown-Forman

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