Click through to view Brown-Formans Southern Comfort Lime & Soda

Click through to view Brown-Forman's Southern Comfort Lime & Soda

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Brown-Forman's Southern Comfort Lime & Soda

Category - Spirits, liqueur, RTD, 5% abv

Available - From next month

Location - South Africa, selected on- and off-trade

Price - SRP of ZAR14.95 (US$1.50) per 27.5cl bottle

Distribution – Brown-Forman

Brown-Forman has lined up an RTD extension for its Southern Comfort portfolio.

Southern Comfort Lime & Soda comes with a twist-off cap and is targeted at the outdoor drinking market, Brown-Forman said. It is available in four-packs and 24-bottle cases.

In December, Brown-Forman said it had seen a “dramatic recovery” in Southern Comfort sales in the US since the launch of a new advertising campaign last year.