Product Launch - S AFRICA: Brown-Forman's Southern Comfort Lime & Soda
Click through to view Brown-Forman's Southern Comfort Lime & Soda
Category - Spirits, liqueur, RTD, 5% abv
Available - From next month
Location - South Africa, selected on- and off-trade
Price - SRP of ZAR14.95 (US$1.50) per 27.5cl bottle
Distribution – Brown-Forman
Brown-Forman has lined up an RTD extension for its Southern Comfort portfolio.
Southern Comfort Lime & Soda comes with a twist-off cap and is targeted at the outdoor drinking market, Brown-Forman said. It is available in four-packs and 24-bottle cases.
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