Brown-Formans Southern Comfort Gingerbread Spice

Brown-Forman's Southern Comfort Gingerbread Spice

Brown-Forman's Southern Comfort Gingerbread Spice

Category - Spirits, liqueur, flavoured, 15% abv 

Available - From next month 

Location - US, nation-wide 

Price - SRP US$11.99

Brown-Forman is launching a gingerbread spice variant of its liqueur brand Southern Comfort in the US.

The 15% abv expression is described by the company as "a zesty and smooth combination of warm gingerbread flavors, creamy vanilla and subtle notes of Southern Comfort". The "limited-edition" variant will come in a "festive" holiday packaging with gift tag and be sold across the US from next month. 

“Gingerbread is one of the most popular holiday flavours," said said Jennifer Powell, Southern Comfort's brand director. 

Global sales of Southern Comfort slipped by 7% in Brown-Forman's first quarter