Click through to view Brown-Formans Southern Comfort Bold Black Cherry

Click through to view Brown-Forman's Southern Comfort Bold Black Cherry

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Brown-Forman's Southern Comfort Bold Black Cherry

Category - Spirits, liqueur, whiskey-based, flavoured, 35% abv

Available – From next month

Location - UK, on-trade

Price - Not specified

Distribution - Bacardi Brown-Forman Brands

Southern Comfort Bold Black Cherry comprises Southern Comfort infused with natural cherry flavours. The new variant is targeted at legal drinking age to 24-year-olds.

Bacardi Brown-Forman, the UK joint-venture sales, marketing and distribution unit, will back the launch next month with on-trade visibility kits that consist of bar runners, posters and LED bottle displays. A marketing campaign will also run, incorporating PR and digital activity, as well as out-of-home advertising.

The division has secured listings with Matthew Clark, Waverley TBS, Glendola Leisure, G1 and TCG.