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Brown-Forman's Jack Daniel’s Tennessee Fire

Category - Spirits, whiskey, flavoured, 35% abv

Available - From April

Location - US, initially only in Oregon, Pennsylvania and Tennessee

Price - “In line with Jack Daniel’s Tennessee Honey”

Distribution – Varies by state

Brown Forman has announced the release of a cinnamon-flavoured extension of its Jack Daniel's US whiskey brand. Jack Daniel’s Tennessee Fire will be trialled in three US states and will be available in 5cl, 75cl, 1-litre and 1.75-litre bottles

“The flavoured whiskey category is exploding, and based on the success of our Jack Daniel’s Tennessee Honey, we thought the time was right to offer our Jack Daniel’s Old No. 7 whiskey with our own red hot cinnamon liqueur,” the company said.

Back in 2012, the company launched Early Times Fire Eater, a cinnamon version of Early Times Kentucky whisky.

Show the press release

The Jack Daniel Distillery announced today it will test a new red hot cinnamon spirit called “Jack Daniel’s Tennessee Fire,” beginning in April. Crafted with Jack Daniel’s Old No. 7 whiskey and naturally infused with a proprietary red hot cinnamon liqueur for a smooth and delicious taste, Jack Daniel’s Tennessee Fire will be available in three states – Oregon, Pennsylvania and the distillery’s home state of Tennessee.

Based upon the tremendous success of Jack Daniel’s Tennessee Honey and the explosive popularity of the flavored whiskey category, distillery officials said they wanted to offer existing and new friends another Jack Daniel’s flavor option.

“The flavored whiskey category continues to grow and we think the time is right to offer our Jack Daniel’s Old No. 7 whiskey with the heat and spice of our own red hot cinnamon liqueur,” said John Hayes, Senior Vice President, Managing Director of Jack Daniel’s. “We’re always listening to our friends and look forward to this test launch to let them try it, make sure it meets their expectations and then we’ll go from there. But we think they’re really going to like it.”

Jack Daniel’s Tennessee Fire will be available at 70 proof and priced in line with Jack Daniel’s Tennessee Honey. Company officials did not give a timeframe for how long the limited market test of Jack Daniel’s Tennessee Fire will take place.

Original source: Company Release