Product Launch - US: Brown-Forman's Jack Daniel's Master Distiller #1
Click through to view Brown-Forman's Jack Daniel's Master Distiller #1
Category - Spirits, whiskey, US, 43% abv
Available - From this month
Location - US, nation-wide
Price - SRP of US$24.99 per 75cl bottle
Distribution - Brown-Forman
Brown-Forman is set to roll out the Master Distiller #1 expression of its Jack Daniel's whiskey brand across the US.
The whiskey, which was previously only available in the Travel Retail channel and in the state of Tennessee, has been created to honour Jack Daniel, the founder of the company and the brand's first master distiller.
Earlier this year, Brown-Forman announced a US$100m upgrade of the Jack Daniel's distillery to keep pace with growing demand for US whiskey globally.
The Jack Daniel Distillery announced today that its limited, one-of-a-kind Master Distiller #1 bottle honoring the company’s founder will be available nationwide this fall at retail locations across the United States.
Previously available at only duty-free shops and in Tennessee, the 86-proof, 750ml bottles are currently hitting shelves around the country with a suggested retail price of $24.99.
The Master Distiller #1 package – in tribute to the distillery’s founder and first distiller, Jasper Newton “Jack” Daniel” – is the first in a new limited edition series that will recognize the seven men who have served in the position since the distillery began making whiskey nearly 150 years ago.
The collection comes in a gift box bearing the likeness of the master distiller being honored, and each bottle will be sequentially numbered on the back label with the chronological ranking of the designated individual being recognized prominently on the front label. In addition, each package will include a QR Code where consumers can download a video tribute for each distiller.
“Throughout the history of Jack Daniel’s there have only been seven master distillers,” said Phil Epps, Group Brand Director for Jack Daniel’s. “They have all been dedicated to the craft of good whiskey making and following Mr. Jack’s guiding words of ‘every day we make it, we’ll make it the best we can.’ We can’t think of a better way to honor them than with this collectible expression of the brand that not only contains great Tennessee whiskey, but the stories behind the men who’ve made Jack Daniel’s what it is today.”
The Jack Daniel’s Master Distillers and their tenure are:
- Jack Daniel 1866 – 1911
- Jess Motlow 1911 – 1941
- Lem Tolley 1941 – 1964
- Jess Gamble 1964 – 1966
- Frank Bobo 1966 – 1988
- Jimmy Bedford 1988 – 2008
- Jeff Arnett 2008 – present
Original source: Company Release
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