Product Launch - US: Brown-Forman's El Jimador New Mix

By | 1 December 2009

Brown-Forman's El Jimador New Mix

Category - RTD, Tequila-based, 5% abv

Available - From this month

Location - US, beginning in California, then rolling out nationwide by late Spring

Price - Unspecified

New Mix is the leading RTD Tequila cocktail, according to Brown-Forman.

The product will be available in the US in a single serving or four-pack of 12oz. cans. It will be offered in three flavours: the Paloma; the Margarita, and the Spicy Mango Margarita.

With the US launch, New Mix will receive a new look and an advertising campaign to introduce the brand.

Sectors: Spirits

Companies: Brown-Forman

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