Product Launch - US: Brown-Forman's El Jimador Mango Mango, Mexican Lime
Brown-Forman's El Jimador Mango Mango
Brown-Forman's El Jimador Mango Mango, Mexican Lime
Category - Spirits, Tequila, flavoured, 35% abv
Available - From yesterday
Location - Chain liquor and grocery stores in California, Florida, Georgia, Illinois, Maryland, Oregon, Tennessee, Texas and Washington
Price - SRP of US$19.99 per 75cl bottle
Brown-Forman has launched the first flavour extensions for its El Jimador Tequila brand.
The Mango Mango and Mexican Lime flavours will be available in nine US states in the off-trade, Brown-Forman said yesterday, National Tequila Day in the US. The new products “not only leverage the trend in flavoured spirits, but also the popularity of mango and lime margarita flavours”, Brown-Forman said.
In Brown-Forman's FY results, released last month, the Casa Herradura family of Tequila brands, which includes El Jimador, delivered 4% net sales growth in the US, but was down 9% in Mexico.
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