USA: Brown-Forman Winner As UDV Ends Wray & Nephew Partnership
By Chris Brook-Carter | 7 September 2001
Brown-Forman has won the rights to the US distribution of Appleton Rums after the parent company Wray & Nephew, the Jamaican drinks producer, and Guinness UDV ended their partnership yesterday. Brown-Forman said its Select Brands Company would act as distributor for Appleton Special Gold, Appleton Estate VX, Appleton Estate Extra, Appleton 21 Year Old and Coruba and Wray & Nephew White Overproof Rum. The brands currently sell about 100,000 cases a year in the US.
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Brown-Forman has won the rights to the US distribution of Appleton Rums after the parent company Wray & Nephew, the Jamaican drinks producer, and Guinness UDV ended their partnership yesterday. Brown-Forman said its Select Brands Company would act as distributor for Appleton Special Gold, Appleton Estate VX, Appleton Estate Extra, Appleton 21 Year Old and Coruba and Wray & Nephew White Overproof Rum. The brands currently sell about 100,000 cases a year in the US.
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