US: Brown-Forman unveils Woodford Reserve Kentucky Derby bottle

By just-drinks.com editorial team | 30 March 2010

Woodford Reserve Kentucky Derby special edition

Brown-Forman is launching a commemorative bottle of its Woodford rReserve brand for 2010 Kentucky Derby.

The 2010 bottle features the work of Louisville-based artist Jeaneen Barnhart.

Barnhart's work depicts Kentucky Derby racehorses as they race toward the finish line. The artist's signature adorns the neck of the bottle, and an attached neck tag bears information about the artist and product.

The limited edition litre-size bottle will be available in early April in 42 US states at a suggested retail price of US$42.99.

"As a proud supporter of horse racing, it is fitting that Woodford Reserve has been selected once again as the ‘Official Bourbon of the Kentucky Derby,' America's most prestigious horse race," said Laura Petry, Woodford Reserve brand manager.

Consumers can also enter into Woodford Reserve's Kentucky Derby Sweepstakes with a chance to win a VIP trip to the 2011 Kentucky Derby.

It is the twelfth year in a row Woodford Reserve Bourbon has been selected as the "Official Bourbon of Kentucky Derby." It also sponsors a Grade I race, the Woodford Reserve Turf Classic, which is run on Derby Day, 1 May 2010.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Brown-Forman