GLOBAL: Brown-Forman unveils new Southern Comfort ad
“Dance” follows “Karate” and “Shampoo” in the next instalment of the brand's “Whatever's Comfortable” campaign. It features a man “dancing like the entire Internet isn't watching”, Brown-Forman said today (6 September).
The Whatever's Comfortable push first launched in the US last year. Brown-Forman has credited it with helping the Southern Comfort range post growth in the country for the first time in five years.
In an exclusive interview with just-drinks, a brand executive described the campaign as a “secret weapon” that will turn around sales outside of the US.
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