US: Brown-Forman unveils Jack Daniel's Tennessee Honey ad
The 30-second “Swarm” spot continues Tennessee Honey's “King Bee” campaign that helped boost US sales of the brand by 37% in the past fiscal year. The new spot was pre-released on social media before appearing on TV last week, Brown-Forman said yesterday (1 July).
“We wanted the new spot to demonstrate the many fans that Tennessee Honey has acquired throughout the year,” said Jack Daniel’s Tennessee Honey senior brand manager, Casey Nelson.
Brown-Forman released a new ad for its Southern Comfort portfolio last month.
The Future of the Spirits Market in Turkey to 2017
The report presents detailed data on the Spirits consumption trends in Turkey, historic and forecast consumption volume and value at market and category level, brand share, alcoholic strength, price s...read more
If Scotch sales receive an end-of-year bump this month, there's a good chance it is from whisky executives toasting a banner year for the brown stuff....
Brown-Forman Corporation (BF.B) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compile...
With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas. Here are just-drinks' ten favourite quotes in 2013....
Canadean's "Brown-Forman Corporation : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile cont...
With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas. Here are the ten most read analyses on just-drinks in 2013....
Through much of the review period, Brown-Forman has struggled for growth. However, in 2012 its rate of growth picked up as the early results of its 10-year plan, announced in 2010, started to show as ...
Over the last 10 years RTD's as a category may not have grown at anywhere near the level it did between 1998 and 2003 but it has, nevertheless enjoyed steady global growth. This reality flies in the f...
- A tobacco analogy soft drinks will want to embrace
- PepsiCo to consider more re-franchising - CEO
- Cleaning China's seedier side brings Remy balance
- Pernod's Portman Group penalty - a coincidence?
- just The Preview - SABMiller's Q1
- Diageo's Captain Morgan Facebook ad banned
- Diageo faces public consultation over W&M sale
- William Grant silent on Drambuie bid talk
- Bacardi to fight US football team legal action
- Alcohol retailer group appoints new chairman