Brown-Forman revamps Jack Daniels bottle. To view both old and new, click below.

Brown-Forman revamps Jack Daniel's bottle. To view both old and new, click below.

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Brown-Forman has tweaked the bottle shape for its flagship Jack Daniel's Old No 7 whiskey.

The drinks group said yesterday (16 May) that its redesign has accentuated the bottle's square shoulders. It has also reduced the amount of information on the front label and neck.

The new bottle is expected to hit retailers' shelves from July.