UPDATE: US: Brown-Forman to merge wine and spirits sales teams
By just-drinks.com editorial team | 10 May 2006
Brown-Forman has denied that its move to merge its marketing teams for wine and spirits has been driven to cut costs, insisting that the new division will focus on brand-building.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Brown-Forman has denied that its move to merge its marketing teams for wine and spirits has been driven to cut costs, insisting that the new division will focus on brand-building.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Alcohol giants settle New York retail probe
Fifteen beverage alcohol producers in the US have paid a combined US$2.3m to settle a probe into rebates and gifts given to retailers to market their products in New York.
UK: Fetzer beats Constellation to pub deal
Constellation Europe has lost out on its bid to win a lucrative contract at UK pub group JD Wetherspoon.
INDIA: Brown-Forman eyes India for Bonterra launch - report
Brown-Forman is looking to launch its Bonterra in the Indian market, according to local reports.
