US: Brown-Forman streamlines sales force, trims 33 Jobs
By Anne Brockhoff | 29 August 2002
US spirits maker Brown-Forman said it will trim 33 jobs and streamline its sales operations following a decade of distributor consolidation and technological innovation. Fewer US distributors and new technology that allows distillers to track sales electronically mean Brown-Forman needs fewer sales employees, spokesman Phil Lynch said. The company's three sales units will be combined into a single point of contact for distributors, and savings will be redirected toward marketing.
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US spirits maker Brown-Forman said it will trim 33 jobs and streamline its sales operations following a decade of distributor consolidation and technological innovation. Fewer US distributors and new technology that allows distillers to track sales electronically mean Brown-Forman needs fewer sales employees, spokesman Phil Lynch said. The company's three sales units will be combined into a single point of contact for distributors, and savings will be redirected toward marketing.
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