Brown-Forman is splitting its Asia-Pacific unit into two

Brown-Forman is splitting its Asia-Pacific unit into two

Brown-Forman is dividing its Asia-Pacific unit into two separate businesses to sharpen its focus on the key region. 

Australia, New Zealand and South-East Asia (ANZSEA) will be grouped as one region for the group, while the other unit will be known as North Asia (NA). The changes take effect from 1 November, the Kentucky-headquartered company announced yesterday (10 October). 

Michael McShane, who has been MD of Brown Forman’s Asia-Pacific region since February 2011, will take the role of MD ANZSEA, based in Sydney. McShane has been the MD for North Asia, and separately, for the Jack Daniel's producer's Australia business. 

Trevor Smith, who steps up from his current role of Asia-Pacific finance director, will head up the NA unit, based in Hong Kong. 

“The Asia-Pacific region remains key to Brown-Forman’s long-term growth strategy,” said Mark McCallum, the group’s executive VP for Europe, Africa, Asia-Pacific, travel retail. “These changes are being made to further strengthen our organisational focus and allocation of resources against our strategic priorities in this vast region.”

The latest move follows a plan to consolidate its European management into a central head office in Amsterdam, announced last month.

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